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Choosing the right 3PL partner for your business

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Cinram’s Chief Commercial Officer Mike Davis shares some insight on choosing the right 3PL partner.

Whether you are a new business looking to outsource your supply chain management operations to meet growing consumer demand or an established business dissatisfied with the service you are receiving from your current 3PL provider, there are few key factors you should consider before choosing a logistics partner. “Choosing the right 3PL provider is an important decision that can have a significant impact on a business’ ability to grow and take advantage of new opportunities,” says Mike Davis, Chief Commercial Officer / Group EVP at Cinram. “Flexibility and efficiency are key. You want to partner with a 3PL provider you can trust, one that can grow with your business and help minimize overhead costs.”
Here are four key factors Mike believes every business should consider before selecting a 3PL partner.

Geographic Location

When choosing a 3PL provider, the location of their fulfillment facilities is an important factor to consider. An ideal 3PL provider will be located within two or three days ground shipping radius of your target markets. Minimizing the distance your product has to travel to reach consumers will reduce shipping costs and ensure customer satisfaction. “In the U.S., Cinram’s distribution and fulfillment services are based in Nashville, Tennessee; this puts us within two days ground delivery to over 70 per cent of Americans,” says Davis.

Direct-to-Retail and Direct-to-Consumer Capabilities

With the growth of the e-commerce market it’s important to look for a 3PL provider that offers both direct-to-retail and direct-to-consumer fulfillment and distribution services. Working with a 3PL provider with a singular inventory management system helps streamline the fulfillment process and reduces overhead. “This can be particular important to startups that can’t afford to support two separate inventory management systems,” says Davis.

Commitment to Service Level Achievements

On-time product delivery is critical for ensuring consumer satisfaction. It would be detrimental for a business to loose out on a sale because it can’t deliver a product when the customer needs it. “Same day shipping on all products ordered before 1 PM EST is a value-added service that Cinram provides its clients to help meet last minute product orders,” says Davis. “This service is especially valuable in the e-commerce market where consumers expect to receive products quickly.”

Scalability

When selecting a 3PL provider it’s important to choose one that has the capability to grow with your business. As consumer awareness of your product grows, you should be able to explore global opportunities for expansion without having to work with multiple 3PL providers. “Cinram is unique in that it operates fulfillment and distribution facilities in North America, Europe and the U.K. This gives our clients peace of mind, knowing that they can expand their business and still rely on us to manage their supply chain.”

For information on how Cinram can help maximize the efficiency of your distribution chain click here.
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The post Choosing the right 3PL partner for your business appeared first on Cinram.


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